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UseSES

Managed Amazon SES for HighLevel agencies

Cut your HighLevel email sending rate by about half while improving deliverability for your clients.

UseSES replaces the built-in email sending cost with a managed Amazon SES route at $0.33 per 1,000 emails, subject to a $99 monthly minimum. Keep your client pricing, pass some savings on, or use the difference to grow your agency contribution.

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LC Email today
$0.675per 1,000
UseSES usage rate
$0.33per 1,000
Monthly minimum
$99credited against usage
Two email routes out of HighLevelThe built-in LC Email route costs $0.675 per 1,000 emails. The UseSES managed route through Amazon SES costs $0.33 per 1,000 and continues to the inbox.HighLevelsends an emailLC Email, built in$0.675per 1,000UseSES managed route$0.33per 1,000½via Amazon SESinboxbounce, complaint, and delivery events return

The economics

The same email, at about half the sending rate

Email infrastructure is a recurring cost of goods for an agency. This is the only line UseSES changes.

LC Email, built into HighLevel

LC Email $0.675per 1,000

Published sending rate across HighLevel plans. Zero setup, no minimum, and no control over the route underneath.

UseSES managed route

UseSES $0.33per 1,000the sending rate

About 51% below the LC Email sending rate, with a $99 monthly minimum credited against usage.

This compares the email infrastructure cost per 1,000 sends. It is not half of a client's total HighLevel bill, and it says nothing about your subscription, SMS, or other platform charges. Run your own volume through the calculator.

Where each client dollar goes

Illustration at a client price of $1.00 per 1,000, once monthly usage is above the $99 minimum. Your client price is yours to set.

Today with LC Emailclient price $1.00 per 1,000
With UseSESclient price $1.00 per 1,000

Contribution per 1,000 rises from $0.325 to $0.67, an uplift of $0.345 per 1,000. Contribution is not profit.

Three ways to use the difference

  1. Retain the savings

    Keep your current client price. The difference between your old and new infrastructure cost becomes agency contribution.

  2. Share the savings

    Pass some or all of the reduction to clients as a visible win, and keep the control and visibility for yourself.

  3. Package a managed tier

    Sell authentication, reputation control, and event visibility as a managed deliverability service at a price you set.

Calculate your savings

How UseSES works

One route, four steps, events back where they belong

Amazon SES, short for Simple Email Service, is Amazon's wholesale sending infrastructure. UseSES is the operating layer that makes it usable from HighLevel without a build.

  1. Step 1: HighLevel sends

    Campaigns, workflows, and bulk actions leave HighLevel through its supported custom email-provider route.

  2. Step 2: UseSES manages

    The connection, sending limits, queueing, retries, suppression, tenant isolation, and per-sub-account metering.

  3. Step 3: Amazon SES delivers

    Wholesale sending infrastructure handles the actual delivery, ideally from an SES account your agency owns.

  4. Step 4: Events return

    Delivery, bounce, complaint, failure, and unsubscribe events flow back into suppression and status updates.

What the managed layer includes

The work between SES and a sending agency, done for you

Raw SES access is not the product. These are the pieces you would otherwise have to build, run, and be on call for.

Domain authentication guidance
Exactly which DKIM, SPF, and DMARC records to publish for each sending domain, and confirmation when they resolve.
Event handling and visibility
Delivery, bounce, complaint, failure, and unsubscribe events are captured, applied to suppression, and visible per sub-account.
Metering by agency and sub-account
Usage is counted where it happens so you can rebill clients accurately and see which accounts drive volume.
Suppression and abuse controls
Tenant isolation, suppression lists, and automatic throttling or stops when bounce, complaint, or abuse signals cross safe thresholds.
Queueing, retries, and failure visibility
Sending limits are respected, transient failures are retried, and hard failures are surfaced instead of silently dropped.
Setup and incident support
Clear responsibilities for setup, monitoring, incidents, disconnects, and support, so you know who does what before anything breaks.

Control without false promises

What infrastructure can improve, and what it cannot control

A better path to the inbox is real. A guaranteed inbox is not. Here is the line.

UseSES improves

  • Authentication on every sending domain
  • Reputation control, ideally on an SES account you own
  • Suppression of bounced, complaining, and unsubscribed addresses
  • Sending consistency through limits, queueing, and retries
  • Visibility into what was delivered, bounced, or failed

Stays with the sender

  • Consent and how the list was built
  • List hygiene and how old the addresses are
  • Content, subject lines, and links
  • Domain history and recipient behavior
  • Complaint rates and sending cadence

UseSES will throttle or stop a sender whose bounce, complaint, or abuse signals cross safe thresholds. That protects every other account on the route, including yours.

Built for agency economics

You buy wholesale. Your clients never see the invoice.

UseSES sells to the agency, not to sub-accounts. The client-facing price, the packaging, and the margin decision stay with you.

At an illustrative client price of $1.00 per 1,000, and once your usage is above the $99 minimum, contribution before your other costs moves from $0.325 to $0.67 per 1,000.

Clients pay the agency at the agency's price. The agency pays UseSES the wholesale rate. UseSES routes through Amazon SES.Client 1sub-accountClient 2sub-accountClient 3sub-accountpay your priceYour agencysets client pricing$0.33 per 1,000UseSESmanaged routeAmazon SES

Pricing and fit

One rate, one minimum, no surprises

Usage rate

$0.33per 1,000

Monthly minimum

$99

Each month you pay the greater of $99 or your metered usage at $0.33 per 1,000. The minimum is credited against usage and covers 300,000 emails.

See full pricing

Who benefits most

Agencies sending meaningfully more than 146,667 emails a month across sub-accounts, that rebill or absorb email cost, and that want control over authentication, reputation, and events.

When LC Email is the better choice

Below roughly 146,667 emails a month at the published $0.675 rate, the $99 minimum costs more than the built-in route. Stay put until volume grows.

Included

The managed connection, SES connection, authentication guidance, event and suppression handling, per-sub-account metering, sending controls, and standard support.

Priced separately

Dedicated IPs and agency-specific sending arrangements, when volume and sending consistency justify them. Custom migrations and bespoke consulting are quoted on request.

FAQ

Straight answers

The questions agency owners ask before they move a single sub-account.

Ready to lower your email sending cost

$0.33 per 1,000 emails with a $99 monthly minimum credited against usage. Keep your client pricing, share the savings, or package a managed tier.

Get started with UseSESCalculate your savings